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Selling a home?
It’s all in the Presentation; that’s the first key to getting buzz about your Bay Area home. You want as many people as possible checking out your market- priced-property which also translates into almighty Marketing. The better you market your home, the more offers you will get. And the more offers you get, the more choices you have to get the highest price and terms you want.
One of the most important elements of marketing your Bay Area home effectively is setting the price right. Set the price too high, and you won't get any offers and your home will take too long to sell. Set it too low and you cheat yourself by not getting your homes full, fair value.
Another important factor is the condition of your home. The buyers' decisions are generally governed by first impressions. A well-maintained house with pleasant interiors is a prerequisite to enhance the looks of your house. Make sure that your home looks ready to be sold. Fix any defects; condition alone can sometimes prompt fast buying decisions.
You should also consider upgrading your home by making major repairs and cosmetic improvements before selling. Buying and selling is emotional; a stylish yet well maintained looking home triggers the emotional response that can lead to a sale.
You may want to think about the Terms you’re offering. You may need to adjust them in order to attract buyers. If you insist on being paid your asking price, think of what you can offer to the buyers. For example, improvements and upgrades you’ve made could convince them why they should be paying the price you have asked. Or you may be willing to pay for some of the Buyer's closing cost.
And keep in mind; there is a difference between how you market a home and how you live in it.  That’s why it is important to make your home as enticing as possible to all prospective buyers.  A “well polished” house appeals to more buyers and will sell faster for a higher price. You may want to consider professional staging to make your home show better.
Lastly, having a good promotion strategy is very important. Your property must be prominently advertised as this is crucial to selling your property at a higher price in a shorter amount of time. Your real estate agent should be a rock star in marketing and advertising - not just offline but more importantly online.
Following these simple steps will help you achieve your home sale goals!
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Pricing your Bay Area Home
Pricing your home for sale may seem so cut and dry but it’s really a more complex decision than you think. Many homeowners want their homes listed at unrealistically high prices, with inflexible terms. Homeowners explain their asking price by explaining how much money they have put into their homes, or how beautiful and exceptional their house is. These homeowners are generally hurting their chances of selling their homes and become disappointed with the long wait. The reality is that the price one receives for one's house is not related directly to how much one may have paid, or how much one may have put into the property. In the end, houses generally sell based on what buyers are willing to spend for the house.Houses that are "priced right to sell" from the start have a far better chance of selling than those priced too high.
Keep in mind; even if a buyer decided to pay an unrealistically high price for a house, the majority of buyers need to get a mortgage to finalize the funding for the purchase. Lending institutions will require a conservative appraisal and if this appraisal does not justify the price being offered, the lending institution will deny that loan.
More than 90% of Potential Bay Area Homebuyers start their search on the Internet. Today's buyers study the internet, and many realize what comparable houses are realistically selling for. New listings are "hot" to potential buyers, while houses that remain unsold often elicit questions from buyers as to what was wrong with the property - why hasn't it sold yet?
So how do you price your home?
The solution for the overpriced home owner, unfortunately, is to bring the listing price close to the fair market value of the home. To do this, overpriced home owners need to objectively look at a comparative market analysis to see what someone might actually pay for their home. All emotions, wants, desire, and needs have to be set aside for reality. Once the reality of a fair market value is accepted, your home will attract real buyers.
Bottom line; rely on your Realtor to prepare and present you with a comparative market analysis (CMA) and assist you in pricing it right.
